The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Switching Providers Becomes More Common

Mar 22, 2023

As consumers have started returning to in-person health care, they have also become more comfortable with switching providers. In addition, younger consumers are more likely to switch providers than older ones. photo of a young woman looking at a laptop

A report from Accenture found that 30% of patients had selected a new provider in 2021, which is up from 26% in 2017. Gen Z and millennial patients were six times more likely to switch providers.

Among those patients who switched, 25% switched due to dissatisfaction with their previous provider, up from 18% in 2017. Other reasons for switching included:

  • Issues with getting through the care experience
  • Problems with administrative staff
  • Subpar technologies

When looking for a new provider, access was one of the most important factors under consideration. This included:

  • Distance to provider’s location
  • How quickly an appointment could be made
  • Appointments available during off hours
  • Availability of telehealth options

Another important factor in choosing a new provider was a trusted referral source.

  • patient satisfaction
  • patient experience
  • healthcare trends
  • healthcare providers