Everyone seems to be abuzz about AI lately, especially ChatGPT and other similar platforms. The use of AI in generating content has been a major topic of discussion for marketers. But AI is not the only means of growing and building marketing content.
These five areas will play a big part in the evolution and growth of marketing content over the next 10 years.
AI, specifically ChatGPT, can do a LOT. Some people fear it can do too much, like replace people. But while ChatGPT can be useful for quickly coming up with content ideas, formatting with captions and subject lines and even providing feedback on written drafts, there’s still no replacement for the human touch in content creation. Personal thoughts, experiences and insights can’t come from AI.
But AI can help with building and growing a content collection. In addition, AI can aid with other functions, such as:
- Generating visual art
- Generating infographics
- Generating video and animated content
Video has become ubiquitous online. Live streaming is a great way to quickly add content without the added time spent on writing and editing. Pretty much all social media platforms have a live video feature, making it simple to live stream events, interviews, etc. And live streaming provides an immediate and authentic experience for viewers.
If your organization is not on TikTok, you’re missing out on a huge opportunity to reach a wide audience. With over 40% of TikTok users between the ages of 18-24, the platform is a great way to reach younger audiences who are looking for video content, short-form content and user-generated content. Tools are available to help marketers with their TikTok strategy.
Interactivity via VR and AR
We heard a lot about virtual reality and augmented reality several years ago, but not so much lately, even with the advent of the Metaverse. But VR and AR are both developing and growing. For marketers, VR and AR provide a means to provide interactive content for audiences. With consumers wanting content on demand that is immediately engaging, interactive content can provide consumers with what they want. 24/7 virtual real estate tours are just the beginning.
Wanted: More Great Written Content
Even with all the emerging tech options for creating content, the need for great written content won’t go away. And written content isn’t just a blog article or information describing your organization. It’s also scripts for videos, podcasts, animations, etc.
Is your organization using any of these content tactics? If not, are they being considered?