The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Who’s Listening to Podcasts in 2023?

Apr 21, 2023

A survey from January of this year provided a snapshot of the US podcast listening audiencegraphic representing a live desktop studio microphone

Here are some details:

  • The US podcast listening audience is three times larger than 10 years ago. 42% of Americans age 12 and up had listened to a podcast in the previous month, compared to just 12% in 2013.
  • Almost half (48%) of monthly podcast listeners are between 12-34 years old. This is just over one-third (36%) of the 12+ age group in the US population.
  • 46% of monthly podcast listeners are women, which has increased from 39% 10 years ago.
  • Over half (52%) of monthly podcast listeners over age 18 have incomes of $75K+ per year. This age group is 43% of the adult US population over 18.

The survey was conducted in the US in January, 2023, and included 1,500 people age 12 and older.

  • Digital Marketing
  • podcasting