The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Consumers: Data Transparency > Product or Service Satisfaction

Jul 25, 2023

In a survey looking to determine what factors influenced consumers’ trust in a company, Razorfish found that two-thirds of US consumers said transparency around the use of personal data was the biggest factor in gaining their trust. In the survey, only just under half of respondents (49.1%) said that satisfaction with the company’s product or service was the biggest trust factor. Personal-Data

In addition to consumers’ concerns over personal data use, marketers must also keep in mind the existing and potential privacy laws of various states and countries.

  • trust
  • data security
  • consumers