The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Initial Popularity of Generative AI Greater than Tablets, Smartphones

Aug 24, 2023

Generative AI has exploded out of the gate after its introduction much faster than smartphones and tablets did when they were first introduced. image of a robotic hand pointing to an online graph

By November of 2024, it is predicted that there will be 77.8 million users of generative AI, which is twice the number of tablets and smartphones after their first two years.

More about the rapid adoption of generative AI:

  • It’s a low-cost platform to try out because there’s no hardware necessary to give it a try, as users already own the devices needed to use it.
  • While it’s still somewhat of a novelty, almost three-quarters of marketers are using it to some extent, according to a study from March of this year.
  • Use of generative AI will slow down eventually, but millennials and Gen Z users will keep it popular.

Is your organization using generative AI yet?

  • Marketing Trends
  • AI (artificial intelligence)