The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Lights, Camera, Action! Get Inspired by 5 Success Stories in Healthcare Video Content

Aug 24, 2023

This article was written by Brian Schneweis, Sr. Copywriter, MERGE. MERGE Is the Communications Sponsor of HCIC23. photo of a man holding a clapperboard

Show, don’t tell. That’s the key to impactful storytelling. And what’s a better visual vehicle than video? In a hospital or healthcare setting, video content can capture patient stories, educational content, state-of-the-art facilities and compassionate staff. It's a powerful tool that builds trust, fostering a deep connection with patients, families and communities.

2023 is projected to be the first year time spent watching digital video surpasses traditional TV. If you're eager to learn practical tips on producing high-quality videos without breaking the bank, look no further than the Healthcare Internet Conference (HCIC) to expand your creativity. Get ready for a journey through successful case studies and video content strategies from hospitals like these:

  • Cincinnati Children’s Hospital
  • From the Heart” is a video series that touches the soul. Patients, families and community members share personal stories and heartfelt notes of gratitude with their care providers. The combination of emotional voiceovers, patient and family photos and the heartwarming reactions of the recipients reading their letters will have you reaching for the tissues.
  • Nationwide Children’s Hospital
  • Diving into an increasingly popular platform paid off for this hospital as its TikTok channel has skyrocketed in popularity. Staff and patients share personal experiences and educational content in fun, authentic ways. It's a fantastic example of engaging with audiences of all ages and demographics in new ways.
  • Johns Hopkins Medicine
  • Keeping it short and sweet, Johns Hopkins adds to its YouTube “Shorts'' section. These bite-sized videos pack a punch, showcasing the organization’s research, technology and glimpses into day-to-day #medstudentlife. They’ve capitalized on a less-is-more approach as audiences are busier (and have shorter attention spans) than ever.
  • Children’s Hospital of Philadelphia (CHOP)
  • A comprehensive series of educational videos and expanded playlists cover topics like birth defects, pediatric oncology, heart defects and vaccines. Highlighting its key Centers and clinical expertise in robust video libraries shows CHOP’s dedication to patient outcomes and that these providers have the “chops” to back it up.
  • Mayo Clinic
  • The “Mayo Clinic Minute” video series and complementary blogs are a goldmine of information. These short, informative videos cover a wide range of important health topics. Uploaded consistently with a high frequency, the Mayo Clinic Minute helps solidify the brand’s stance as a key resource and leader in health expertise.

Feeling inspired? It’s time to get the show on the road at HCIC this fall! We’ll have sessions dedicated to engaging and consumable content, short-form video strategies, the appropriate media mix for your brand and the science behind social algorithms.

Unleash the power of high-quality video content to engage audiences, promote your brand and build trust. Get ready for an unforgettable experience at HCIC, where creativity meets healthcare. Register by Sept. 22 to save!


  • HealthCare Digital Marketing
  • video
  • video marketing