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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media Age Demographics Through 2027

Aug 24, 2023

Over half of US social network users will be millennials and Gen Z by 2027, according to new data from Insider Intelligence/eMarketer. photo of gen z people sitting at a table with laptops

More details for marketers to consider:

  • As the number of Gen Z and millennial social media users climbs through 2027, the number of Gen X and baby boomer users will decline.
  • Gen Z prefers TikTok, Snapchat and Instagram to other platforms, although there are more Gen Z teens on Snapchat than Gen Z adults.
  • Millennials are 40% of the user base on Reddit, and they also use TikTok, although not as much as Gen Z. In the meantime, this group will be abandoning Facebook and X (Twitter).


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