The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Digital Advertising Continues to Grow

Sep 27, 2023

Advertising in the US is expected to grow by 5% by the end of 2023 and increase almost as much (4.2%) in 2024. If political advertising is included for 2024 (which will be an election year), the growth is predicted to be over 8%. image portraying various digital devices

Additional findings from the new report from Madison and Wall included:

  • Almost 2/3 (64%) of all advertising will be placed on digital platforms, including search, social, commerce, retail media and digital video in 2023.
  • Local and national TV will both continue to decline as a result of cord-cutting and reduced programming due to the strikes in Hollywood. However, there is a potential for broadcast networks/channels to collaborate with marketers to offer a greater variety of media products.
  • There is predicted to be a small growth in outdoor advertising, but radio ads will stagnate.
  • Retail media is expected to provide 75% of the advertising industry’s revenues by 2028.
  • Political advertising is predicted to add $17 billion in revenue to media owners in 2024.
  • Digital Marketing & Advertising
  • advertising