The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Fewer Mobile Apps in Use Overall

Oct 26, 2023

Apps are ubiquitous among smartphone users, with almost all of them (98%) using apps. But users, on average, are choosing favorite apps and downloading fewer apps overall. image depicting various app icons

New data from Insider Intelligence/eMarketer reveals:

  • New smartphone users comprise the bulk of new app users.
  • Existing app users are doing less exploring of new apps.
  • The ability to do more with existing apps negates the need for additional apps for specific purposes.
  • Of 17 app categories, 15 categories will outperform the growth of new apps.
  • digital strategy
  • Digital Marketing
  • mobile apps