The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

AI in Marketing: Used More for Productivity Than Creative

Feb 23, 2024

Talk of AI has been all the rage for a while now, ever since ChatGPT burst onto the scene in late 2022. It is finding usefulness in many industries, but for advertising, it is used more for productivity than creativityimage of an android drawing an android

AI productivity uses in advertising include:

  • Chatbots
  • Coding
  • Design
  • Personalization
  • Ad optimization

While AI can be used for creative purposes, many are waiting for legal issues, such as copyright infringement, to be sorted out before taking on more creative AI applications. One survey found that 65% of respondents had concerns about the potential for plagiarism and other mistakes from content generated by AI.

In the meantime, Slack, Otter and OpenAI have recently launched new AI features aimed at productivity.

  • Slack has released a function for enterprise users that can summarize unread messages and channels. This is a paid add-on.
  •, which specializes in transcriptions and workplace meetings, is offering a chatbot that provides summaries of previous meeting transcriptions.
  • OpenAI has made an update to ChatGPT that stores previous conversations for reference in new generated items and content.

How is AI being used in your organization?

  • Technology and Tools
  • Marketing Trends
  • AI (artificial intelligence)