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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Gen Z Prefers to Search on Social Media Rather Than Search Engines

Mar 25, 2024

It has been over a year since Google noticed that social media platforms have begun to encroach on Google’s search share.  A GreyMatters article from December discussed the inroads TikTok is making into search. photo of a group of Gen Z people looking at smartphones

According to GWI, social media is preferred to search a brand by 51% of Gen Z consumers, as opposed to using a search engine.

Reasons for Gen Z’s preference include:

  • Using social media for search gets them to the desired information quickly (top reason)
  • Social search results are relevant, visual and fun
To compete with social search, the big search engines and others will need to make search results more engaging and relevant to consumers. 
  • Gen Z
  • search strategy