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The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

How AI is Helping Marketing Teams: CMO Perspective

Oct 25, 2024

A survey from earlier this year (May, 2024) looked at how useful CMOs see AI to be. Four-fifths of CMO respondents from across the globe said that productivity has been improved with AI.  graphic images of a robot using AI technology

More findings from the survey included:

  • Top budget priorities for generative AI use cases were:
    • content creation
    • social media engagement
    • ad copywriting
  • Decision making from customer data analysis is enhanced with AI. AI helps with understanding what is and isn’t working with the sales process.
  • AI enables teams to do more with fewer resources. Back-end tasks such as data management and understanding customer sentiment can easily be streamlined with AI, which frees up team members for other work that requires more in-depth attention.
  • Customer-centric strategies can be improved with AI-powered tools such as:
    • Chatbots to enable customer self-service
    • Automatic routing during customer interactions
    • Automated contextual knowledge for streamlining customer conversations by live agents.

How is your organization using AI in its marketing efforts?

  • cmo
  • AI (artificial intelligence)
  • marketing technology
  • marketing strategy

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