Kathy Divis
  • Get Your Social Media Strategy Ready for 2015

    Dec 19, 2014
    It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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  • Factors Influencing Emergence of the CDO Role (Part 2 of a Series)

    Aug 29, 2014
    In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

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  • HCIC: Backstage Pass Webinar Series Continues This Week

    Jun 17, 2013
    If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, June 19th, you’ll want to be sure to sign up today! At 12 noon CDT, Christine Bon, Senior Web Specialist and Jonathan Fine, Director, Web Services at Advocate Health Care in Oak Brook, IL, will speak on the social media topic, "Marketing Phys

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  • The "Viral Value" of Facebook

    Feb 21, 2012
    I find myself shm (shaking my head) at hospital executives - even some marketing professionals - who time and again dismiss the value of a Facebook strategy. Sure, I know all the "cons" and all the challenges of developing a robust Facebook approach, but there is one absolute truth about Facebook:  it has viral value.  In fact, a recent Pew Interne

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  • Final Programming Touches Completed! 14th Annual Healthcare Internet Conference

    Jul 21, 2010
    We are pleased to release the conference brochure for the 14th Annual Healthcare Internet Conference, which will be held at Caesars Palace in Las Vegas beginning November 15-17, 2010.  It took a ton of work to get the program in place, but it was also a lot of fun. Download a copy of it from our Web site. We think it is offers a wide and strong var

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