At the height of last year’s financial struggles, Greystone.Net sent out a survey to its current and former customers about their budget outlook for the coming year. We certainly struck a chord with our hospital and health system audience, who at the time were wondering if the sky truly was falling. We received a tremendous response, with more than 170 hospitals or health systems submitting a survey. The study yielded some
interesting findings. The biggest revelation was that despite 40 percent of hospitals/health systems experiencing some sort of budget cut, 68 percent said funding is stable or increasing for the Web. Based on the findings, Greystone.Net cut back on some of its events that require travel. We also added a new category to our annual Best in Class awards for successful Web initiatives amidst severe budget constraints.
Since we released the survey results, we have seen our little study quoted countless times during presentations, on blogs, and by our own customers in meetings. Given the success of the research, we have decided to run an updated version of the survey for 2010. If you are a hospital or health system marketer, please
click here to take the survey. This year’s study focuses on year-over-year changes to specific line items. In order to protect your privacy, we do not ask for actual dollar amounts and promise that we will keep all responses completely anonymous. In exchange for your input, we promise to share the results with all respondents. Hopefully, your organization no longer feels like the sky is falling - but regardless of your situation, we want to hear from you. The survey will only remain open through next Friday, February 26th.