A recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.
Consumers want to see (in descending order of preference):
- Discounts or sales
- Information on new products or services
- Posts that teach something
- Entertaining posts
- Inspiring posts
- Updates on company/organization happenings
- Posts that tell a story
- Posts that reveal a company’s personality
- Highlights about company/organization employees
- Posts that are partnerships with influencers
Marketers post these types of posts (in descending order of volume):
- Educational posts
- Story-telling posts
- Inspiring posts
- News about company happenings
- Entertaining posts
- Information on new products or services
- Posts that reveal a company’s personality
- Highlights about company/organization employees
- Discounts or sales
- Posts that are partnerships with influencers.