Patient and caregiver stories are useful to help other patients, caregivers and providers understand the experiences a patient goes through during a healthcare episode. With its “Experts by Experience” social media series, the Mayo Clinic has upped the stakes for patient stories significantly

Most people think of video platforms when they think of telemedicine visits with healthcare providers. But one provider has found that chat is easier and just as effective.

If changes are made this year to FAA regulations regarding GPS-guided drones, the use of these aerial vehicles in various healthcare applications may rapidly increase.

Ever since the University of Utah Health system paved the way with online physician reviews several years ago, more hospitals and health systems have seen the value of such a transparency effort and have initiated their own online reviews.

Just when you think you’ve got your Facebook strategy figured out, they go and make yet another change to the news feed. How will the latest Facebook news feed change affect your organization? And what can you do about it?

A recent survey provides some insight into the types of content preferred by various age groups. It turns out that there are some significant differences among age groups that marketers need to be aware of.

As the customer journey becomes more and more intertwined with social media, marketers are working to focus more on customer retention. The 2017-2018 Garner CMO Spend Survey found that marketers will devote more effort on existing customers and that existing customers will soon be the primary focus for marketers.

More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…