Service line marketing is a powerful, effective strategy to drive revenue and show impact quickly. Read more.

Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra

Greystone.Net is pleased to announce the launching of our new Healthcare Internet Conference Web site! This year's 15th Annual Greystone.Net Healthcare Internet Conference will be held on November 7-9, 2011 at the JW Marriott Orlando Grande Lakes in Orlando, FL. The Web site is dedicated in providing all the information necessary for a successful c

One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.” M

Ask any market researcher if they have some examples of funny things people have said on surveys, and then stand back and watch what happens. I am willing to bet that you will have to stop him or her after a few minutes. Do not be surprised at any excessive exuberance, as we research geeks are generally not called upon for humorous insight and tend

The results of our recent research on internal reporting of external Web analytics data are in, and have been sent to all who participated in the study.  According to the 40 organizations who participated in the research, it is clear that this is an area where many continue to struggle.  Here are some of the major findings: ROI remains elusive.

This week we went live with two new areas in our Greystone.Net Benchmarking database:   traffic from referring sites, and mobile traffic. Both areas were added based on feedback from participants. After I had a chance to review the preliminary data, two interesting findings jumped out: 1) Mobile traffic to hospital Web sites continues to increas

ROI is very important to any organization when defining the efficiency of an investment. Intranets are no exception and organizations believe ROI is very important, but defining what an organization wants to measure can be difficult to determine. We observe that most hospitals see the inherent value in intranets and while measurements are less t