According to our just released research, 9 in 10 hospitals or health systems are currently involved to some degree with Social Media. Other key results from the study: • Only one in three hospitals/health systems has a formal Social Media marketing plan. • Hiring and budgeting for Social Media is rare, but starting to happen more and more. • T

Recently, Greystone.Net was helping a client hospital with a business plan for its Web site. As part of the arrangement, we designed, launched and managed a web satisfaction study for them. This is something that we are doing more and more these days, as organizations seek to add customer input into their redesign efforts. My background is in resea

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” Dickens penned those immortal words a century and a half ago, comparing the cities of London and Paris. These days, things are seldom that cut and dry - especially when it comes to Web Analytics. It is very difficult to compare two Web si