When Google Glass was first introduced in 2013, it was all the rage…for about 10 minutes. While it didn’t catch on with consumers as hoped, the technology is being adapted into various professional settings, including healthcare.

If your organization’s marketing strategy includes video and audio, a new media collaboration may help with targeting your audience for these productions.

Your organization has worked hard on its social media strategy, and you have seen improvement in engagement and interactions. You’d like to do even better, but how?

Mobile, mobile, mobile. Since the internet was accessed more by mobile than by desktop last year, mobile is definitely a big deal. And it will only get bigger. However, conversion rates on desktop far exceed those of mobile, 70% to 20%, respectively. How can marketers improve mobile conversion?

A new report finds that social media remains an important factor in business, yet ROI and conversions from social media remain disappointing.

A new mHealth survey finds that well over half of consumers believe that the data obtained from their mHealth devices is helping to put them in control of their own health. Patient-generated health data (PGHD) is seen by survey respondents as a means to improving preventive care needs.

At last month’s 29th Annual Healthcare Call Center Conference in Salt Lake City, Kathy Divis, President, Greystone.Net, presented “On the Web: Self-Scheduling, the Patient Portal and Finding a Doctor – What This Trend Means for You.”

In June, Mary Meeker’s annual report on internet trends was released. This is a highly-anticipated event each year. Unlike previous years, the healthcare sector received special emphasis. What did this year’s report find?