
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Highlights from the recent National Healthcare Contact Industry Survey (NHCCIS).
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The training, optimization, and performance initiatives begun in 2019 drove a “new culture” within the Contact Center.
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Given the sensitivity of the information that is shared and recorded on an hourly basis, it’s vital that Healthcare contact centers ensure all this data is kept safe and secure—both from outside threats as well as from potential bad actors internally.
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Finding a Needle in a Haystack
Mar 8, 2021
Customer contact centers generate a vast amount of data every day, but do you really know what your ‘Big Data’ is telling you?
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The importance of adhering to policies and procedures and helping employees to weigh in on the use of them.
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Modernizing your call center can improve patient experience and engagement.
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An update on a previous article about Stericycle Communication Solutions' healthcare call center from 2016.
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Harnessing UCC to Innovate the Customer Experience and Evolve Healthcare Contact Centers For 2021 and Beyond
Mar 4, 2021
Using Unified Communications and Collaboration (UCC) technologies to improve the contact center.
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How one major health system improved appointment scheduling using a chatbot.
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How Texas Children's Hospital improved call quality at their Customer Care Contact Center.
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New or Emerging Functionality Available on Websites and Why It Matters to Healthcare Call Centers
Mar 4, 2021
Read about changes in healthcare websites, including increased online scheduling, based on data from the 5th Annual State of Digital Marketing in Healthcare Report from Greystone.Net and Klein & Partners.
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Contact Centres: AI Leading the Change
Mar 3, 2021
Using artificial intelligence (AI) in call/contact centers.
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Creating Sincere Enthusiasm in Your Call Center
Mar 3, 2021
Building a positive workplace culture in your call/contact center.
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Banner Health leveraged its existing LVM software to improve customer service.
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Obtaining permission to record calls from call centers.
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A discussion of the patient transfer process during the COVID-19 pandemic, specifically addressing the call center function.
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Reducing The Time for a Triage Call and Simplify Specialty Scheduling– Big Areas of Focus for Keona Health
Mar 3, 2021
Keona Health has developed an automated telephone triage product that can improve time to appointment.
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It’s Time to Rethink Traditional Call Center Models, With The Implementation of Conversational Chatbots
Mar 3, 2021
Learn about using conversational chatbots to combat unknown caller number rejects.
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Dana-Farber Cancer Institute initiated the Welcome Center in order to improve patient experience. The process includes both the contact center and the treatment centers.
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View From The Vendor World
Mar 2, 2021
A vendor perspective of the call center technology selection process.
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