Four-fifths of CMO respondents from across the globe said that productivity has been improved with AI.

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Consumers feel ignored by marketers. Where is the disconnect?

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Marketing has undergone a lot of rapid change. Here are ideas for managing that change.

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How do you request reviews without coming across as pushy or pressuring to your customers?

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Marketers are interested in AI, but they want to make sure it's effective for them.

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A look at some video stats to help you drive your video content marketing strategy for 2024.

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Reaching younger groups on social media can be accomplished with micro-communities.

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In light of all the many and rapid changes, how should a marketer plan to adapt and thrive in the coming years?

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The US Department of Health and Human Services (HHS) recently rolled out a far-reaching rule to address healthcare AI concerns.

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Beginning in February of 2024, Google and Yahoo will implement new requirements for bulk email senders. If your organization sends out more than 5,000 emails to Gmail addresses in one day, you will be affected.

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Having a social media presence is a necessary strategy for brands for establishing a relationship with customers. But just having a presence is nowhere near enough to establish your brand personality, build your reputation and instill loyalty among your customers.

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At HCIC23, several sessions were devoted to the topic of AI. Here is a summary of what was discussed in those sessions.

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Here are some suggestions to add valuable and joyful media experiences to Gen Z consumers.

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Here are three digital advancements to keep in mind for 2024 marketing planning.

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Does your patient acquisition strategy need a shot in the arm? Maybe it’s time to consider an inbound healthcare marketing strategy to engage with potential healthcare consumers.

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It's important for marketers to understand the difference between tactics and strategy.

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Check out this list of things that should not be done in marketing operations.

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With third-party cookies going away, many marketers are moving to attention metrics as a better way to measure interactions with video ads.

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Almost half (45%) of all YouTube viewing now occurs on TV screens. And ad spend on YouTube is also increasing.

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Read about using the right strategies to help move your online presence to a higher level.

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