Learn more about factors for brands to consider when planning their social strategy.

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Negative and positive effects of social media on Gen Z.

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Guidelines for getting the best results with each social media post from Sprout Social.

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A review of TikTok usage data.

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Social media continues to move into the mainstream of the marketing mix. This won’t change in 2024.

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Having a social media presence is a necessary strategy for brands for establishing a relationship with customers. But just having a presence is nowhere near enough to establish your brand personality, build your reputation and instill loyalty among your customers.

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Read about using the right strategies to help move your online presence to a higher level.

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Is social media dying?

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Read about what three health system marketing leaders say about the shakeup of healthcare marketing by social media.

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A recent survey found that Gen Z is particularly impacted by their experiences with social media brand interactions, a point that marketers should take to heart.

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Is social media marketing negatively affecting your brand?

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After the extended Facebook outage of October 4, 2021, it is important to have a plan when social media outages occur. Here are some steps you can take when the next outage occurs.

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Research over the past several years has found that social media does not provide the “bang for the buck” that most people think it does.

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TikTok's rapid rise in popularity is beginning to spill over into healthcare.

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If you're not using YouTube as part of your marketing strategy, you're missing out. Read more about why you should be using the platform and how to be successful with it.

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TikTok has enjoyed a meteoric rise in popularity over the past couple of years, especially in 2020 as people in lockdown used the platform to entertain themselves, their families and friends. One group, in particular, has been especially drawn to TikTok.

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It’s no surprise that social media’s popularity increased during the global COVID-19 pandemic. As a result, it is expected that social media marketing spend will increase over the next few years.

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Reddit is developing its own audio-only feature as competition heats up for Clubhouse.

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Learn about 4 key factors for improving your social media videos.

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Clubhouse, a new player on the social media scene, has potential uses for marketing.

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