Marketing's traditional 4Ps have been updated to reflect today's marketing environment.

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Consumerism has become a trendy topic in healthcare. In fact, a recent survey found that consumerism is one of three major trends in healthcare, along with how patient data creates opportunities and consumer attitudes about sharing health data.

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The senior population could definitely benefit from improved access to health care that comes from telehealth options, yet this group has not yet embraced telehealth. A poll from the University of Michigan found that seniors still prefer in-person visits with their care providers.

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As voice technology becomes more prevalent, the opportunities for businesses to leverage the technology for various purposes are growing. Healthcare is an industry where voice technology can be beneficial, so Amazon has big plans for integrating voice technology into healthcare.

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Gen X – the generation between Boomers and Millennials – has its own attributes that are partly Boomer and partly Millennial. Earlier this year, eMarketer spoke with various thought leaders on demographics to ascertain how Gen Xers use devices and their attitudes on marketing.

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Almost a year and a half ago, eyebrows were raised en masse at the announcement of a new healthcare venture involving Amazon, Berkshire Hathaway and J. P. Morgan. How has this venture progressed?

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At the recent HIMSS19 meeting in Orlando, one session stressed the importance of innovation in the healthcare space and paying attention to trends.

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Over half of consumers are willing to try an FDA-approved digital tool or app, according to a PricewaterhouseCoopers survey. And doctors are on board with that.

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Kathy Divis, President of Greystone.Net, recently keynoted at the annual LVM Users' Conference on the future and continued relevance of the healthcare contact center. Here is a summary of her remarks.

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