
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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New Company Pages Features from LinkedIn
Mar 22, 2021
LinkedIn recently added some new features to help brands increase their organic reach and boost connection with colleagues.
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Social Media Trends for 2021
Feb 17, 2021
A summary of social media trends to look for in 2021.
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5 Customer Service Tips for Brands on Twitter
Feb 17, 2021
Read about tips for enhancing customer service via Twitter.
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Key COVID-19 Trends from Twitter
Oct 24, 2020
Twitter has looked at changes in topics and conversation shifts during the COVID-19 pandemic, which can bring insight to your marketing efforts moving forward in the near future.
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Twitter Losing Ground to Instagram as a News Source
Jul 20, 2020
A recent survey from Reuters found that Instagram has become almost as popular as a news source as Twitter. Specifically, younger people are more apt to get their news from Instagram.
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Social Media in 2020: Research Results
Jun 18, 2020
Read results from the longest-running digital media consumer behavior survey and gain insights into social media growth for 2020.
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Post-COVID Strategy: User-Generated Content
May 21, 2020
With all the changes that have come about during the coronavirus pandemic, it’s clear that marketing will be changing, and in fact, has already begun to change. It’s time to think about your marketing strategy moving forward.
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If you’re responsible for your organization’s social media strategy, how do you keep your social strategy relevant? And how do you maintain your mental health?
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The Art of Tidying Up Social Media Content
Nov 18, 2019
How Henry Ford Health System used Marie Kondo's tidying process to clean up their social media content.
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With the exceptions of Snapchat and Instagram, millennials and Gen Z are moving away from the major social media platforms.
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Global Ad Spending Shifts from Print to Social Media
Oct 22, 2019
Ad spending on social media is expected to exceed ad spending on print media for the first time this year.
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Changes to Facebook Ads Format
Aug 20, 2019
Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.
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Making Content More Shareable Via Social Media
Nov 21, 2018
Social media is a great medium for engaging customers and sharing content. These can work to increase traffic to your website. Yet, the number of social media posts is overwhelming, so it’s easy for your posts to get lost in the crowd. How can you create blog content that is “ultra-shareable”? Here are six tips for doing just that.
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Generating More Engagement with Social Media
Sep 4, 2018
A list of tactics to help improve social media engagement.
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