The coming influx of older patients into the healthcare system represents a growth opportunity for hospitals and health systems.

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The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.

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Consumers have high expectations for healthcare experiences and they are willing to go where they can have their expectations met. Read about 5 consumer expectations affecting healthcare providers.

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As consumers have started returning to in-person health care, they have also become more comfortable with switching providers.

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As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.

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This article from Coffey Communications discusses the importance of cyber security for healthcare organizations.

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Learn about the effect of coming changes to Apple's IDFA.

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Pia Mangini from Coffey Communications discusses the effects of the COVID-19 pandemic on marketing strategies and what we'll see moving forward.

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Updated Medicare coverage for telehealth services as of November 2020.

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Podcasting has increased in popularity during the global pandemic. Learn how to make the most of podcasting at your organization.

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Read thoughts from a healthcare leader on how healthcare should continue the momentum of the changes and innovations made during the global pandemic.

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Here are 4 ways your organization can prepare for CMS price transparency coming in January 2021.

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In its recent Digital Health Technology Vision 2020 report, Accenture found 5 trends that, while present prior to COVID-19, have become more prevalent since the pandemic began.

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In this sponsored article from Doctor.com, Andy Kennedy discusses the 5 pillars that hospitals must look to for continuing and building their telemedicine presence.

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If you haven’t adapted your SEO strategy to accommodate voice search, you are behind the curve and will only get further behind as voice interactions become more frequent and complex.

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As part of a survey conducted in early April, 2020, Greystone.Net asked how marketers themselves were affected by the COVID-19 pandemic. Survey respondents also replied to questions about how their work has changed

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Healthcare marketers reveal how their workloads have changed in the first few weeks of the COVID-19 pandemic, from a new survey by Greystone.Net.

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A summary of one health system's COVID-19 response at Ground Zero.

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As voice technology becomes more mainstream, organizations -- including healthcare -- are looking for ways to incorporate the technology into their operations and marketing strategies.

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The California Consumer Privacy Act (CCPA) has just gone into effect. Should healthcare marketers be worried?

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