The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Generative AI in Healthcare: Ethical Considerations

Jun 23, 2023

The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.

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Consumer Healthcare Trends that Affect Care Providers

Jun 23, 2023

Consumers have high expectations for healthcare experiences and they are willing to go where they can have their expectations met. Read about 5 consumer expectations affecting healthcare providers.

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Switching Providers Becomes More Common

Mar 22, 2023

As consumers have started returning to in-person health care, they have also become more comfortable with switching providers.

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Building a Healthcare Marketing Team of the Future

Sep 22, 2022

As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.

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In Data Privacy We Trust

Jun 23, 2021

This article from Coffey Communications discusses the importance of cyber security for healthcare organizations.

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Apple’s Mobile Ad ID’s Effect on Marketers

Mar 22, 2021

Learn about the effect of coming changes to Apple's IDFA.

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How COVID-19 Has Changed Your Marketing Mix – Resetting Your Strategies for 2021

Mar 22, 2021

Pia Mangini from Coffey Communications discusses the effects of the COVID-19 pandemic on marketing strategies and what we'll see moving forward.

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Making the Most of Podcasts

Jan 21, 2021

Podcasting has increased in popularity during the global pandemic. Learn how to make the most of podcasting at your organization.

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