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Feb 13, 2017
There’s more livestock than people who live in Montana (3:1, to be exact).
But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website.
During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.
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Jan 20, 2017
What’s the point of marketing automation?
Basically, it’s all about making your hospital money.
Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.
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Jan 20, 2017
There’s more livestock than people who live in Montana (3:1, to be exact).
But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website.
During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.
Full story
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Jan 16, 2017
The marriage of a CRM (customer relationship management) and CMS (content management system) will lead to patients getting patients exactly what they want.
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Jan 11, 2017
I just offered to buy our entire software engineering team whatever they want from Starbucks.
They are doing great work and definitely deserve it, but I would be lying if I didn’t say that part of me was thinking about all of the stars I would get as a rewards member.
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Dec 19, 2016
What’s the point of marketing automation?
Basically, it’s all about making your hospital money.
Three years into its marketing automation program, Kindred Healthcare has seen an ROI of 90:1 with marketing automation. Lori Riggs, Senior Director of Experience Marketing at Kindred Healthcare, said the organization earned millions of dollars in revenue because of it.
Full story
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Dec 10, 2016
Don’t think about your hospital’s content as thousands and thousands of pages.
Instead, look at it page-by-page.
That’s the point the two presenters at “Make Your Health Content Smarter Than Google” wanted to get across at Greystone’s Healthcare Internet Conference.
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Nov 20, 2016
A CRM (customer relationship management) isn’t just a database.
It’s a strategy.
That’s what the trio of speakers said during the “CRM: If You Are Still on the Sidelines, Let’s Get You in the Game” presentation at Greystone’s Healthcare Internet Conference.
“There are two components behind a CRM system,” Lisa Meade, Vice President of Solution Intelligence at Healthgrades says. “Yes, your CRM system is a technological database that tracks interactions and enables communications with patients, and increasingly —
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