strategic-thinking-digital-healthcare
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  • Looking Forward with Google: Mobile-Centric is Now

    by Sara Foster | Feb 12, 2016
    In 2015, the stats showed that 54% of all Web searches are done on a mobile device. This means that building a search engine strategy solely focused on your primary Website traffic is not relevant to most of your online traffic! At Greystone, we see that the healthcare digital space has caught onto the importance of Website SEO and the necessity

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  • Marketing in the New Year: Looking Ahead to 2016

    by Sara Foster | Dec 18, 2015
    As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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  • Thank You to the Attendees at Greystone’s OpenSpace in Denver

    by Greystone Administrator | May 09, 2012
    Two days just wasn’t enough time to cover the number of compelling and thought provoking topics the OpenSpace group brought to the table. One big take away for me was recognizing the pace at which our industry is maturing. Whether you support a stand-alone hospital, health system or academic medical center, there is no shortage of Web initiatives.

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  • Another Google Change

    by Farrah Hunt-Thompson | Apr 07, 2012
    Once you begin to think you have gotten a handle on your search engine optimization, Google up and changes the game again, which means the others are sure to follow! This past March at SXSW, Google’s Matt Cutts, announced that Google has been tweaking their algorithm to penalize sites that are “over-optimized “. Matt said that the updated algori

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  • Are You Watching Your Keywords?

    by Laura Clemons | Jun 08, 2010
    “I don’t really pay attention to our top search terms,” says one of my customers, a marketing analyst at a prestigious academic medical center. “They are mostly just a variation of our hospital’s name.” For a lot of analysts at hospitals and health systems, especially those cursed with having an easily misspelled name, I can understand why they fee

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  • Results of recent study on Web budgets

    by Laura Clemons | May 03, 2010
    Greystone is pleased to announce the results of our recent survey on hospital/ health system Web budgets. We sent the survey invitation to more than 100 healthcare marketers, and received responses from 65. (please note:  Greystone’s research panel is made up of hospitals or health care systems with at least one FTE dedicated to the Web, and member

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  • The Opportunity and Challenge of Local Search

    by Greystone Administrator | Nov 30, 2009
    Convincing a client to pursue local search is a no-brainer. Just show them one sample that lists their competitors at the top of the page with a nice map, and they are sold. Getting it done is another matter entirely. Local search represents a real conundrum. There’s an easy online tool that walks you through getting listed on the major local se

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  • Does Internal Search Matter?

    by Greystone Administrator | Oct 05, 2009
    I heard a comment the other day that if your site is well organized and nicely designed that the internal search function doesn’t matter. Really? As you can tell, I’m skeptical. I’ve done a lot of usability testing on some award-winning sites over the years, and I’ve seen “searchers” and “navigators.”  And those searchers will often jump right t

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