Transforming the Digital Healthcare Experience

gSight is a standardized website visitor survey with a suite of optional digital brand experience measurement tools designed specifically for healthcare to help digital teams prioritize web improvements and enhancement efforts.

Now more than ever, websites are the virtual door to your brand. In fact, the number of website visits have doubled in just two years. How is this impacting your brand?

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Learn from Andy Gradel, formerly of Main Line Health

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How Does It Work?


Dashboard Reporting

Data is collected and clients can view real-time.


Why gSight?
image of gSight continuous improvement loop
  • Saves budget dollars
  • Mobile friendly
  • Provides continuous and unlimited survey completes
  • Online real-time easy-to-use reporting dashboard
  • Detailed benchmark reports with recommendations from industry experts
  • Healthcare-specific benchmarks and statistically-derived leaderboard scores
  • Verbatim responses providing real-world details about a user's digital experience.
  • The Healthcare Customer Experience

    As part of the standard gSight package, clients receive one Individual Greystone Engage Membership. Engage is a one-of-a-kind, members-only offering to stay connected, informed and current by sharing knowledge with colleagues, peers and leaders and keeping-up with industry trends and market developments. Engage provides peer and national comparisons of Google Analytics data, staffing, budget and more, and includes a custom analytics dashboard that can provide you with goal-focused results.

    Optional tools (additional fees may apply):
    • Verbatim Analysis and Reporting Package. Customer comments can provide invaluable feedback. This new optional feature provides analysis and reporting of customer verbatim comments from your gSight surveys. Verbatim analysis identifies key areas that require your attention. This information, combined with the other data from your surveys, will help you to better understand your website visitors and identify key pain points and possible solutions for quick improvement of digital experience.

      The Verbatim Analysis Report will include:
      • Date of survey
      • Stars rating
      • Reason for visit
      • Difficulty completing task
      • Verbatim – service alerts will be highlighted in red, if immediate contact is needed
      • Code library developed.
    • Organizational Intranet Survey. If your organization has invested time and resources in an intranet, it’s important to get feedback from the intranet’s users – your employees and providers. With a brief optional survey from gSight, you can learn what your intranet users think about:

      • Their intranet experiences
      • The level of satisfaction with using the intranet
      • Areas needing improvement
      • The relative importance of the various functions and content on the intranet
      • And more.
      You can select the topics for open-ended questions. Demographic data is collected – employee/provider role, specific work entity, length of employment, gender, etc. – which allows for segmentation of the results. A written report will be provided at the end of the survey collection period, along with recommendations for next steps.
  • Additional reports and webinar presentations throughout the year to help analyze and measure impacts of special campaigns or website design projects.

  • Hotjar behavior and analytics tools such as heatmaps, recordings, funnel analysis, form utilization and feedback widgets may be added to drill down into specific pages of your website to understand how visitors are behaving on your site.
  • For More Information

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