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A suite of digital improvement solutions that capture the Voice of the Digital Customer

Helps you prioritize and focus your website improvement and enhancement efforts. A suite of digital improvement solutions including a pop-up website experience survey tool, a user-friendly dashboard and reporting tool, a user behavior tracking tool, expert consulting services, and more.


Ask: Visitor Experience Survey

The foundation of gSight is the website customer experience survey. It uses a unique questionnaire with contemporary phrase-based responses to uncover the elements of your website that need improvement.

  • Measures your visitors' experiences with the design, navigation, functionality, transaction and content , performance of your website
  • Helps prioritize areas in need of improvement
  • Guides decisions on future investments

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How Does It Work?


Dashboard Reporting

Data is collected and clients can view real-time.


Why gSight?

  • Saves budget dollars
  • Mobile friendly
  • Provides continuous and unlimited survey completes
  • Online real-time easy-to-use reporting dashboard
  • Detailed benchmark reports with recommendations from industry experts
  • Healthcare-specific benchmarks and statistically-derived leaderboard scores
  • Verbatim responses providing real-world details about a user's digital experience.
  • Observe: The Healthcare Customer Experience

    As part of the standard gSight package, clients receive one Individual Greystone Engage Membership. Engage is a one-of-a-kind, members-only offering to stay connected, informed and current by sharing knowledge with colleagues, peers and leaders and keeping-up with industry trends and market developments. Engage provides peer and national comparisons of Google Analytics data, staffing, budget and more, and includes a custom analytics dashboard that can provide you with goal-focused results.

    Optional tools (additional fees may apply):
    • Additional reports and webinar presentations throughout the year to help analyze and measure impacts of special campaigns or website design projects
    • Verbatim analysis package to identify and act on specific visitor comments that require immediate attention or comments which help to inform future design efforts
    • Hotjar behavior and analytics tools such as heatmaps, recordings, funnel analysis, form utilization and feedback widgets may be added to drill down into specific pages of your website to understand how visitors are behaving on your site 

    Listen: Insights Panel Recruiting

    For an additional fee, establish a continuous process for recruiting panel members for other research projects, user testing tools for web development/improvement purposes, general marketing purposes or to test redesign options.

    Improve: Digital Strategy Consulting

    Other consulting, analysis and reporting services can be proposed to help you better understand the interaction of your brand and the website experience, and then, how to improve both.  Gain the expertise and insights from healthcare market research and digital leaders who also have an outside industry perspective.


    Watch and Learn How to Listen to the Voice of the Digital Customer to Improve your Brand’s Experience

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