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New data from Insider Intelligence | eMarketer shows that over 30% of the total US mobile advertising spend in 2024 will go to in-app video ads. In-app video ad spending will reach $61.11B in 2024, a YoY increase of 20.4%. This amount will be almost 60% of total video ad spend revenue and almost 90% of mobile video ad revenue.
More findings from the report include:
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