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  • CMO + CIO = CDO? (Part 1 of a 3 Part Series)

    by Kathy Divis | Aug 12, 2014
    Over the past couple of years, there’s been a lot of attention paid to the emergence of a new position in the C-suite:  the Chief Digital Officer (CDO). As digital technology continues to advance and become ingrained in marketing strategy, the roles and responsibilities of marketing and tech are rapidly converging. Executive search firm Heidrich

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  • Happy New Year - Greystone.Net Style

    by Kathy Divis | Jul 16, 2014
    This year, July 15th snuck-up on me, and before I knew it, it was here and nearly gone. And July 15th is an important date in Greystone history, as it represents our "New Year" - the closing out of one year and the promise of new and exciting things to come in a new year of business for us. Today, we begin Year 18. It's hard to believe we've

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  • The Brochure is Ready! The 18th Annual Healthcare Internet Conference

    by Kathy Divis | Jul 01, 2014
    Good news! The programming is now complete for the 18th Annual Healthcare Internet Conference and a full schedule of events can be found at www.hcic.net, where you can also view the full conference brochure. This year, the conference will be held at the Westin Kierland in Scottsdale, Arizona from November 3-5, 2014. The conference will featu

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  • Do Smartphones Promote Efficiency in Healthcare?

    by Kathy Divis | Apr 29, 2014
    Smartphones are becoming more and more pervasive. We know this because:  a) we see them everywhere, and b) surveys and research tell us so. In the April 2014 edition of our GreyMatters newsletter, an article mentioned that more Smartphone users than desktop users accessed an e-commerce mobile Web site (90% vs. 78%) in June, 2013. Another article

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  • Spring Cleaning: It May Involve More Than Just Your House

    by Kathy Divis | Mar 27, 2014
    Good gracious, we’ve had a lousy winter! I can’t recall ever being so happy for the first day of spring to arrive. As the weather warms up and the trees and flowers start to bloom, many of us start thinking about that old traditional rite of spring: that's right, spring cleaning. Although spring cleaning is hard work, there’s nothing I like m

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  • Gold, Silver and Bronze Dreams

    by Kathy Divis | Feb 19, 2014
    In the dead of winter, when it’s cold outside and everything's covered with a thick layer of snow (or ice), it’s often hard to find inspiration  to keep the creative fires burning. But this winter, we have the pleasure of enjoying the Olympic Winter Games. Watching these young men and women put forth their best efforts - after spending much of thei

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  • Extreme Winter Offers Example of Big Data Use

    by Kathy Divis | Jan 30, 2014
    Brrr, it’s cold!!! For most of us in the US, and definitely for us in Atlanta this week, we’ve had a lot of extreme weather conditions so far this winter. Spring simply can’t get here fast enough. But other than sharing a personal observation, how does that relate to healthcare marketing? In an article on big data, David Meerman Scott, one of th

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  • As One Year Comes to a Close, Another Year Begins ...

    by Kathy Divis | Dec 19, 2013
    It’s that time of year again. Amidst all the hustle and bustle of the holiday season, we try to steal a few moments to reflect on the year that’s coming to a close and the one about to start.   2013 has been a busy year, filled with accomplishments and challenges, ups and downs, great ideas and some not so great. Through it all, we had y

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