Threads, Instagram’s answer to Twitter, recently burst onto the social media scene. Within the first week, it had 100 million followers. Although it’s too soon to predict the platform’s eventual success – or failure - here are some things to keep in mind about marketing with Threads. 

• Threads is not yet set up for ads, but it’s only a matter of time, if the platform proves successful. Instagram, Thread’s sister platform, has had greater ad revenue than Twitter for the past six years, so it makes sense that Threads will be able to build on Instagram’s current ad network, data and user behavior information to establish a strong ad platform.
• There is already a lot of organic brand content on Threads, but this has been noticed by users who are complaining about scrolling through a feed that has a lot of brand accounts. Thus, marketers will need to figure out how to stand out from other brands.
• Threads’ terms of service are the same as Instagram’s.
• Threads posts cannot be scheduled or drafted. Posting to Threads is currently a manual process, so posts will have to be real-time.
• As already mentioned, Threads acquired 100 million users in its first week, but this rate will not hold up, as users discover the experience is less than perfect at this stage. For now, marketers need to pay attention to user activity to assess the platform’s viability.