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Who’s Listening to Podcasts in 2023?

Apr 21, 2023

A survey from January of this year provided a snapshot of the US podcast listening audiencegraphic representing a live desktop studio microphone

Here are some details:

  • The US podcast listening audience is three times larger than 10 years ago. 42% of Americans age 12 and up had listened to a podcast in the previous month, compared to just 12% in 2013.
  • Almost half (48%) of monthly podcast listeners are between 12-34 years old. This is just over one-third (36%) of the 12+ age group in the US population.
  • 46% of monthly podcast listeners are women, which has increased from 39% 10 years ago.
  • Over half (52%) of monthly podcast listeners over age 18 have incomes of $75K+ per year. This age group is 43% of the adult US population over 18.

The survey was conducted in the US in January, 2023, and included 1,500 people age 12 and older.

  • Digital Marketing
  • podcasting

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