
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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Here are steps you can take to stay ahead of the wave of market forces and regulatory requirements combined with rapid evolution of technology.
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Forward Glance to Hospital IT in the Next Decade
Aug 27, 2024
The American Hospital Association predicts what hospital IT will look like by 2035.
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The coming influx of older patients into the healthcare system represents a growth opportunity for hospitals and health systems.
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Health System Works to Harness the Data Beast
Dec 15, 2023
A recent report found that on average, hospitals produce as much as 50 petabytes of data each year (that’s over 50K terabytes of data!). And almost of that data (97%) goes unused or untapped. Read how one system is working to harness its data.
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Generative AI in Healthcare: Ethical Considerations
Jun 23, 2023
The use of generative AI in healthcare has come under scrutiny, and ethical questions are being raised.
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As the percentage of seniors in the US grows, technology to assist them as they age has become more important. Considering that many seniors want to stay in their own homes as long as possible, the use of technology has become even more relevant.
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Amazon and Teladoc Partner to Provide Virtual Care
Apr 21, 2022
The ongoing competition for telehealth services, which received a big boost during the COVID-19 pandemic, has seen a new alliance develop between Amazon and Teladoc.
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Amazon Care Continues Its Expansion into Healthcare
Mar 17, 2022
Amazon Care, the online giant’s virtual care offering, recently announced a major expansion.
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New Digital Tools for Consumers
Jan 20, 2022
Novant Health in North Carolina has made two new digital tools available to its patients.
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CVS’ New Strategy Moves into Primary Care
Dec 8, 2021
Pharmacy retail giant CVS is planning to add primary care to their offerings.
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Lyft increases presence in healthcare sector.
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Telehealth Visits on Zoom with Just a Click
Aug 20, 2021
Providers can improve virtual visit experience with a new feature from Zoom.
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Homestead Health incorporates the NurseCaller™ system to improve care and communication with home health patients.
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The SafeBeing™ system from Somatix improves remote patient monitoring by implementing gesture detection.
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Airrosti Launches Telehealth Options to Provide Effective Therapy–Solutions Amidst COVID-19 Pandemic
Mar 2, 2021
Airrosti telehealth option for virtual visits launched.
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Propelling the “New Normal” Forward in Healthcare
Jan 21, 2021
Read thoughts from a healthcare leader on how healthcare should continue the momentum of the changes and innovations made during the global pandemic.
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Read about patient perceptions of telemedicine.
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Medical Care Via Text Message from UW Medicine
Dec 15, 2020
UW Medicine in Seattle has developed a text messaging program to deliver virtual care.
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6 Hospital Innovators Discuss the Future of AI
Sep 21, 2020
What can we expect for AI use in healthcare in the future? Here are some predictions from six chief innovation and digital hospital executives from US hospitals and health systems.
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Living with and managing a serious condition like diabetes or cancer is difficult for patients of any age. For children and their parents, it can be especially daunting. To help pediatric patients and their parents cope with their situation, Seattle Children’s Hospital has spent the past several years developing and implementing an mHealth solution.
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