
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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In its recent Digital Health Technology Vision 2020 report, Accenture found 5 trends that, while present prior to COVID-19, have become more prevalent since the pandemic began.
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Read how the COVID-19 pandemic has helped to thrust telehealth forward for healthcare provision.
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Ochsner Health's O Bar has reopened.
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Alexa, Tell Me About My Medications
Mar 18, 2020
Alexa can now provide drug information to patients and providers.
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Alexa: Healthcare Coach
Jan 15, 2020
As voice technology becomes more mainstream, organizations -- including healthcare -- are looking for ways to incorporate the technology into their operations and marketing strategies.
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Alexa: “It’s Time to Take Your Pill!”
Dec 12, 2019
Since Amazon purchased Pill Pack in 2018 and obtained HIPAA compliance for its Alexa voice device in 2019, it’s no surprise that the online retail giant has now moved further into the healthcare space with the development of an Alexa skill that reminds people to take their medications.
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Facebook to Debut Health Checker Tool
Nov 19, 2019
Facebook has launched a new tool that provides reminders about various healthcare tests and screenings and offers connections to local providers of testing/screening services.
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Seniors Are Not Quite Ready for Telehealth
Oct 22, 2019
The senior population could definitely benefit from improved access to health care that comes from telehealth options, yet this group has not yet embraced telehealth. A poll from the University of Michigan found that seniors still prefer in-person visits with their care providers.
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This Ain’t Your Daddy’s Healthcare Competition
Aug 20, 2019
There was a time when a hospital’s biggest competitive concern was the hospital down the street or the health system with several locations in and around its service area. But those days are long gone, now that retailers are getting into the provider space.
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Haven: Healthcare’s Latest Disruption?
Apr 22, 2019
Almost a year and a half ago, eyebrows were raised en masse at the announcement of a new healthcare venture involving Amazon, Berkshire Hathaway and J. P. Morgan. How has this venture progressed?
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Since the advent of voice technology, healthcare innovators have seen the potential for using the technology in the healthcare setting. However, meeting HIPAA requirements for patient privacy was a sticking point in developing voice applications for patient use. Amazon recently announced that its Alexa voice platform supports HIPAA-compliant services.
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At the recent HIMSS19 meeting in Orlando, one session stressed the importance of innovation in the healthcare space and paying attention to trends.
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Consumers Warming Up to Digital Health Tools
Feb 18, 2019
Over half of consumers are willing to try an FDA-approved digital tool or app, according to a PricewaterhouseCoopers survey. And doctors are on board with that.
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Are You Leveraging Voice and AI Yet?
Jan 23, 2019
If your organization is not already using voice technology and/or AI, maybe it's time you started.
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Chatbots in Healthcare: Good Thing or Bad Thing?
Jan 23, 2019
Read about the pros and cons of using chatbots in healthcare.
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Amazon’s Future in Healthcare
Dec 10, 2018
Amidst all the hype about the possibility of Amazon entering the healthcare space, here are some thoughts about how the retail giant might do it.
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