Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.

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Learn about addressing increased competition and the demand for more personalized relationships with greater focus on the wants and needs of key target audiences from a new white paper from MERGE, LeadSquared and Greystone.Net.

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Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.

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Read about 8 marketing hacks discussed at HCIC24 in Austin, TX.

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Read about healthcare marketing tips from 3 different sessions at HCIC24 in Austin, TX.

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The winner of the 2024 John A. Eudes Vision & Excellence Award is Laura Lee Jones from LionShare.

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Marketing has undergone a lot of rapid change. Here are ideas for managing that change.

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Marketing budgets are trending downward over the past couple of years.

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A recently released case study delves into how OSF HealthCare partnered with NRC Health to employ innovative advertising research techniques, uncovering valuable insights that significantly enhanced its marketing strategies.

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Does your patient acquisition strategy need a shot in the arm? Maybe it’s time to consider an inbound healthcare marketing strategy to engage with potential healthcare consumers.

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As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.

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Learn about the new mentorship program being launched by the Healthcare Internet Hall of Fame (HIHOF).

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Podcasts have become more and more popular over the past few years. A new study looked at trends related to podcast audiences.

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Read about brand strategies from five of the 10 most-trusted health systems.

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Learn about various tactics to market your organization's telemedicine program on your website.

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Read about Content as a Service in this sponsored article from Reason One.

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A review from a first-time attendee at HCIC@Home, held Nov. 16-18, 2020.

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The viral pandemic has created myriad changes in all parts of life. Healthcare IT departments have not been immune. The pandemic brought about a shuffling of priorities and functions at many organizations.

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The results from Wave 2 of the survey on the effects of the COVID-19 pandemic on healthcare marketing and marketers were recently released. This survey illustrates how healthcare marketing is changing and evolving in the face of the viral pandemic.

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Digital out-of-home advertising spend is rising and looks to continue to rise over the next few years.

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