
The Latest Hospital Digital Marketing Articles
GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.
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7 Ways Hospital CMOs Can Build Trust
Sep 2, 2026
Andrew Chang gives a summary of his upcoming presentation on building trust for hospital CMOs at HCIC26 in Orlando, FL,
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Is Your Hospital Website Irrelevant?
Jul 30, 2026
Read about how AI search is changing healthcare marketing and what organizations need to do to stay relevant.
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How to Stay in Business for 30 Years
Jul 14, 2026
On July 15th, 2026, Greystone.Net celebrates its 30th anniversary. Learn about what has made Greystone successful for three decades.
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Dealing with the RFP process, as discussed in a session presented at the Healthcare Interactive Conference (HCIC) in November, 2025.
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Learn about the 2025 winner of the John A. Eudes Vision & Excellence Award, Sandra Mackey.
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Lannie Byrd of mhp.si talks about six lessons for getting the most out of being part of the healthcare internet industry.
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5 Career Tips for Healthcare Digital Marketers
May 26, 2025
Learn five tips for newcomers to the healthcare digital marketing industry from the winner of the 2024 Rising Star Award.
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3 Things Healthcare Marketers Should Stop Doing
May 26, 2025
Read about some tips to lighten your marketing load from a seasoned digital leader.
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Email: An Old Dog With Many Valuable Tricks
May 26, 2025
Email is your top tool for keeping customers for the least cost. Learn more to best use it.
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Bulk email sending limitations have now been imposed by Microsoft, in addition to those already set by Google and Yahoo.
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Learn about addressing increased competition and the demand for more personalized relationships with greater focus on the wants and needs of key target audiences from a new white paper from MERGE, LeadSquared and Greystone.Net.
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Learn more about Meta's announced changes that will impact healthcare advertisers beginning in January 2025.
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8 Best Marketing Hacks Heard at HCIC
Dec 9, 2024
Read about 8 marketing hacks discussed at HCIC24 in Austin, TX.
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Read about healthcare marketing tips from 3 different sessions at HCIC24 in Austin, TX.
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The winner of the 2024 John A. Eudes Vision & Excellence Award is Laura Lee Jones from LionShare.
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Managing a New Era of Marketing
Aug 27, 2024
Marketing has undergone a lot of rapid change. Here are ideas for managing that change.
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CMOs Dealing with Smaller Budgets
May 29, 2024
Marketing budgets are trending downward over the past couple of years.
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A recently released case study delves into how OSF HealthCare partnered with NRC Health to employ innovative advertising research techniques, uncovering valuable insights that significantly enhanced its marketing strategies.
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Does your patient acquisition strategy need a shot in the arm? Maybe it’s time to consider an inbound healthcare marketing strategy to engage with potential healthcare consumers.
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Building a Healthcare Marketing Team of the Future
Sep 22, 2022
As you move your team into marketing for modern health systems, check out these three key takeaways from healthcare leaders so your employees can be ready.
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