The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Social Media in 2020: Research Results

Jun 18, 2020

Recent study results from the longest-running digital media consumer behavior survey show a shift in the preferred platforms. The results also give some insight into social media growth for the remainder of 2020. photo of a smart phone with various social media icons on the screen

The annual survey from Edison Research and Triton Digital – the 2020 Infinite Dial report – included 1,500 people in the US, from age 12 and up. Findings included:

  • Over one-third of Americans (104 million) age 12 and older listen to podcasts on a regular basis.
  • The growth of social media usage remains flat over the past few years and increased by only 1% this year.
  • Instagram’s popularity is increasing, placing it second only to Facebook overall (41% and 63%, respectively). For the 12-34 year-old age group, Instagram is the most frequently-used platform and continues to grow with this group.
  • Live-streamed video games are becoming more popular, with 9% of people age 12 and older participating. This is a growth of 28% over last year.
  • TikTok remains hot, especially for those age 12-34. 29% of this group uses TikTok and 4% say that it’s their most-used platform.
  • WhatsApp may not be new, but it is gaining in popularity in the 12-34 year-old demographic, with growth of 26% in the past year.
  • HealthCare Digital Marketing
  • social media and mobile
  • social marketing
  • social media strategy