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  • What is a Marketer's Role in Big Data?

    by Greystone Administrator | Feb 13, 2013
    We all know that Big Data is a hot topic. In fact, according to Reuters, Big Data will grow by 45% annually to reach a $25b industry by 2015.  And, it's a hot topic in healthcare too; although the  focus of many articles on the topic tend to center around the use of data to improve care or disease management, and rightly so. By using data to track

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  • "They went and made a better idiot"

    by Greystone Administrator | Jan 22, 2009
    You’ve probably heard the old adage that as soon as you make your Web site “idiot proof” they’ll go and make a better idiot. No offense intended to any user of any Web site, but people do the most amazing things. I’m in the midst of user testing for a client, and again I’m seeing people do things that I never would have expected. Here are some o

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  • Search or navigation? That is the question.

    by Greystone Administrator | Oct 31, 2008
    I was part of a presentation recently where one of the speakers made this statement: “When you go to a Web site, what do you do? You search, right?  That’s how everybody finds what they are looking for.” As I was driving to Atlanta, I was thinking about that a lot (two digressions: first, the fact that I spend my time on a long drive thinking ab

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  • Is the user always right?

    by Greystone Administrator | Sep 09, 2008
    Those of us who hold dear the notion that the user of our Web sites is king are perplexed when that user does something that doesn’t make sense. Here’s a great example: We just completed some user testing in preparation for a site redesign, and there were a number of content sections that relate directly to the patient experience. Things like “w

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