The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Global Ad Spending Shifts from Print to Social Media

by Sara Foster | Oct 22, 2019

Who didn’t see this coming? A new forecast from Zenith, a media agency, says that ad spending on social media will exceed ad spending on print media worldwide this year, the first time this has happened. social-media

Zenith predicts that social media ad spending will increase 20% to a total of $84 billion, while print ad spending will decrease 6% to a total of $69 billion. Social media platforms have become preferable to TV and print because they offer advantages such as first-party user data and advanced tools for hyperlocalized or geotargeted campaigns to target preferred audiences.

Facebook and Google continue to see double-digit gains in ad spending. Amazon is now third in ad sales after Facebook and Google. Younger platforms are showing the fastest increases in ad spending, like Pinterest (62% gain) and 48% for Snap. While TikTok, owned by a Chinese tech firm, does not disclose ad revenue, brands are looking to expand their reach on this growing channel.
  • social media strategy
  • advertising
  • marketing strategy
  • Marketing Trends