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Oct 19, 2011
Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore.
In fact, social media-based marketing costs real money. Gra
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Apr 04, 2011
Ask any market researcher if they have some examples of funny things people have said on surveys, and then stand back and watch what happens. I am willing to bet that you will have to stop him or her after a few minutes. Do not be surprised at any excessive exuberance, as we research geeks are generally not called upon for humorous insight and tend
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Jan 20, 2011
The results of our recent research on internal reporting of external Web analytics data are in, and have been sent to all who participated in the study. According to the 40 organizations who participated in the research, it is clear that this is an area where many continue to struggle. Here are some of the major findings:
ROI remains elusive.
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Nov 02, 2010
This week we went live with two new areas in our Greystone.Net Benchmarking database: traffic from referring sites, and mobile traffic. Both areas were added based on feedback from participants. After I had a chance to review the preliminary data, two interesting findings jumped out:
1) Mobile traffic to hospital Web sites continues to increas
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Sep 17, 2010
The results of Greystone.Net’s recent research on intranets in hospitals and health systems are in. Thanks to all who participated! We received responses from nearly half (46%) of our 125-member panel of healthcare marketers. All respondents who completed the survey have received a complete copy of the results.
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Aug 23, 2010
Good internal reporting of Web data should document successes, illuminate failures, and serve as a key component in evaluating overall strategy. Yet for many healthcare Web marketers, the challenge of producing quality reports has proven to be extremely elusive and frustrating. In my experience, most organizations do not go much further than tracki
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Jun 08, 2010
“I don’t really pay attention to our top search terms,” says one of my customers, a marketing analyst at a prestigious academic medical center. “They are mostly just a variation of our hospital’s name.” For a lot of analysts at hospitals and health systems, especially those cursed with having an easily misspelled name, I can understand why they fee
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May 12, 2010
Health content is essential to the success of a hospital’s Web site. If a patient or user is searching for information on a particular diagnosis or treatment but are unable to find relevant information on your Web site, they will not only visit another site, but their experience may also leave a lasting negative impression of your organization. As
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