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The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

Preserving History with the Healthcare Internet Hall of Fame

Jan 26, 2012
Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in the sixteen years since the founders of Greystone.Net first predicted that the organization’s Web site would grow larger than a mere “marketing tool” to become an industry-wide tool for hospitals and healthcare organizations. So much has happened, is happening, and will continue to happen in the hospital Web industry and it is important that we begin to preserve where the industry has been, not only as a reminder but as an inspiration for future endeavors. Just as it is important to preserve history in other areas and industries, Greystone saw the need to help preserve a record of the innovators, providers, and organizations in our industry. Thus, the inaugural class of the Healthcare Internet Hall of Fame honorees were inducted at the 15th Annual Healthcare Internet Conference in Orlando, Florida on Tuesday, November 8, 2011. Although initially organized by Greystone.Net, in the future, the Healthcare Internet Hall of Fame will be an independent organization, whose annual inductees will be selected by an independent Board of Judges. Next Wednesday, February 1, 2012, the official period in which candidates for the Class of 2012 Healthcare Internet Hall of Fame can be nominated begins. We encourage you to go online and submit a candidate for this year’s honorees. Candidates can be submitted in the following three categories: Innovative Individuals, Innovative Provider Organizations, and Innovative Products and Services. For the rules and regulations, please visit All nominations must be submitted by June 1, 2012 by means of the online nomination form. Honorees for the Class of 2012 will be announced at the 16th Annual Healthcare Internet Conference, which will take place November 12–14, 2012, at the Cosmopolitan in Las Vegas, Nevada. Please assist us in preserving our industry’s history by volunteering to be on the Healthcare Internet Hall of Fame judging panel or by submitting a qualified candidate for the Class of 2012.
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