For decades, marketing copywriters performed in “push mode” – writing copy for one-way messaging that was delivered via mass media such as newspapers, magazines, TV and radio. With the advent of the internet, marketing is now a two-way affair, with consumers having the ability to respond directly to marketers/brands.

For healthcare marketers, a primary concern is marketing your physicians to bring in more patients. The online physician directory is probably the most important tool for this strategy. Are you inadvertently sabotaging your directory?

It’s hard to believe, but as May arrives, it signals that we are one-third of the way through 2018. As we near the halfway point of the year, it’s time to pause for a mid-year marketing checkup to ensure that your current marketing strategy is effective.

A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.

According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.

Have you ever wanted to save a tweet for future reference, yet save it privately without letting all of Twitter know? Twitter has just rolled out a new “bookmark” function that allows you to do just that.

There was a time when a TV and DVD player was sufficient to keep most pediatric patients occupied during a hospital admission. And the devices could be used for educational purposes as well. But a couple of years ago, Phoenix Children’s Hospital realized that in 2018, TVs and DVDs are old school, and streaming is king.

A report presented at the recent HIMSS18 meeting in Las Vegas reveals that the artificial intelligence (AI) market in healthcare will reach $6.6 billion by 2021.