If your organization has been using social media for any length of time, you are probably aware of most of the “do’s and don’t’s” for these platforms. But regardless of how well you think you’re doing, are you making any of these mistakes?

Marketers are continuing to shift ad spend to digital video, according to a new survey from IAB (Interactive Advertising Bureau). And social media platforms stand to benefit from this shift. The IAB survey was completed in March 2018 by 350 brand marketers and media buyers who spend at least $1M annually on media advertising.

Have you noticed a flurry of emails lately notifying you of updated privacy policies from pretty much every organization you’ve even remotely thought about doing business with? If so, you’re seeing one of the effects of the implementation of GDPR.

For decades, marketing copywriters performed in “push mode” – writing copy for one-way messaging that was delivered via mass media such as newspapers, magazines, TV and radio. With the advent of the internet, marketing is now a two-way affair, with consumers having the ability to respond directly to marketers/brands.

For healthcare marketers, a primary concern is marketing your physicians to bring in more patients. The online physician directory is probably the most important tool for this strategy. Are you inadvertently sabotaging your directory?

It’s hard to believe, but as May arrives, it signals that we are one-third of the way through 2018. As we near the halfway point of the year, it’s time to pause for a mid-year marketing checkup to ensure that your current marketing strategy is effective.

A three-year trend of social driving traffic to websites has been reversed, according to a report from Shareaholic. It appears that Facebook’s recent troubles have played a hand in that reversal.

According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.