Having a social media presence is a necessary strategy for brands for establishing a relationship with customers. But just having a presence is nowhere near enough to establish your brand personality, build your reputation and instill loyalty among your customers. 
Research has shown that 62% of millennials respond to social media engagement by buying a product, so the impact of social media engagement should not be overlooked. Brand perception improves with quick, efficient assistance, which often comes through social media interactions. With engaging content, responsiveness to comments and messages and active involvement in discussions, businesses can put a human face on their brand and build loyalty among their customers and followers. In addition, interacting with customers on social media enables businesses to better understand the needs of their customers and get their feedback. This helps them to meet customer expectations.
An effective social media strategy takes work. You need to post engaging content on a regular basis and also respond and engage with followers. But time and resources are often in short supply, making automation a tactic to consider. In addition to regular posts at optimal times, an automation platform can provide supporting data like tracking of engagement and analytics.
It’s not enough to choose which social media platforms will work best for your intended audience. It also takes planning and work to get results. How does your organization manage social media?