GreyMatters

The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

 

 

  • 7 Ways You Can Improve the Patient Experience

    by Sara Foster | Nov 13, 2019
    A summary of a session from HCIC19 titled "Delivering on the Promise of an Empowered Digital Experience," presented by Jeremy Rogers (IU Health) and Brian Gresh (Loyal).

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  • Searching For Answers About CRM? HCIC19 Can Help

    by Sara Foster | Oct 23, 2019
    Learn how HCIC19 can help you find answers to your healthcare CRM questions.

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  • What’s Next for The Patient Journey?

    by Sara Foster | Oct 22, 2019
    Healthcare marketers can all agree the patient journey concept dominated a lot of conversation in 2018 and 2019. There’s no denying this theme was effective in forcing healthcare marketers to think differently about how patients interact with them online. But – once marketers know the patient journey has changed, what’s next? ReachLocal discusses today's patient journey.

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  • What Should You Expect From an SEO Agency?

    by Sara Foster | Oct 22, 2019
    Search engine optimization (SEO) is a worthwhile investment for your healthcare organization. But choosing an agency to help you with SEO can be challenging. This article from Coffey Communications walks you through what to expect from an SEO agency.

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  • Brand Trust and the Role of Reviews in Affecting Trust

    by Sara Foster | Oct 22, 2019
    Online reviews have become an important factor in consumer shopping choices. A consumer’s opinion of a brand is often shaped by these reviews. But it’s not just the review that affects consumers – it’s also what a brand does with those reviews.

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  • 8 Voice Content Trends from Jay Baer

    by Sara Foster | Sep 23, 2019
    If you’re not interacting with Alexa, Siri or Google Assistant on a regular basis, you’re about to join what is soon to be the minority of people who haven’t yet gotten on the voice technology train. For marketers, voice is the latest “new frontier” to be added to their digital marketing strategy.

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  • The CMO Role: Changing and Expanding

    by Sara Foster | Sep 23, 2019
    Of all the occupants of the C-suite, probably none has been more customer-focused than the chief marketing officer. However, with the rise of consumerism and laser focus on customer experience, it has become more imperative for the CMO to work across the organization to guide the business.

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  • The 5 Impressions Your Website Can Make

    by Sara Foster | Aug 20, 2019
    Do you ever think about your website’s impact on how visitors feel about your brand? Or how that “brand feeling” impacts their interactions with your facilities, physicians and services? Do you monitor the voice of your customers? Many times, your website is a consumer’s first brand impression of your organization and that experience can help or hinder the relationship.

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