The Latest Digital Marketing Articles

The Latest Hospital Digital Marketing Articles

GreyMatters is your hospital digital marketing guide, with articles on hospital digital marketing best practices, trends, updates and more.

  • Mini-Case Study: A Website Makeover for Billings Clinic

    Jan 20, 2017
    There’s more livestock than people who live in Montana (3:1, to be exact). But even though the state has a tiny population, Billings Clinic wanted to pay more attention to the people visiting its website. During “Patient Experience and Brand Perception from the Perspective of Your Digital Audience,” Lynne Pinnick, Web Marketing Coordinator, explained how her team made this transformation happen.

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  • Website Satisfaction Surveys: Why Is Healthcare The Late Adopter?

    Jun 02, 2016
    As a group of healthcare-specific Website consultants, we spend our day-to-day freshening up on the digital trends within and outside of our industry. It’s no secret that healthcare is typically one step behind most industries in the adoption of trendy tech gadgets. And it often makes sense, as we are typically on tighter budgets because marketing

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  • An Exclusive Interview With St. Mary’s Health About Their Success With Usability Testing

    Mar 25, 2016
    You’ve spent a lot of time, effort and resources redesigning your hospital Website. You’ve launched the new site and it looks awesome. However, when you look at the metrics, they’re not as impressive as you had hoped. What went wrong? If you didn’t conduct a hospital Website usability testing prior to launching the new site, now is a good time t

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  • The "Post PC Revolution"

    Mar 20, 2013
    The future is here. Those hand-held devices that have been wished for, written about for decades and portrayed in movies and on TV (think Star Trek, for example) are here. And not only are they here, they’re usurping the PC in rapid order. MoovWeb recently released a Post-PC Infographic that describes a so-called “Post-PC Revolution,” which has

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  • What is a Marketer's Role in Big Data?

    Feb 13, 2013
    We all know that Big Data is a hot topic. In fact, according to Reuters, Big Data will grow by 45% annually to reach a $25b industry by 2015.  And, it's a hot topic in healthcare too; although the  focus of many articles on the topic tend to center around the use of data to improve care or disease management, and rightly so. By using data to track

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  • Graphic Design Trends for the New Year

    Jan 24, 2012
    The beginning of a new year is always a good time for new inspiration. As a graphic designer, I’m always trying to keep up on the latest and hottest trends and while I don't have a crystal ball, I do see some recurring trends that have the potential of being the big design focus in 2012 based on the industry: Big Vector Art Large, illustration

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  • Are QR Codes relevant for YOUR mobile strategy?

    Oct 05, 2011
    The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

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  • Passing on the Double Underline

    Sep 30, 2010
    Surfing the Web nowadays, I guess you get used to being bombarded by advertisements on almost every Web site that you visit …. no, not THOSE sites … I’m talking about your normal everyday run-of-the-mill Web sites. I usually make it a point not to click on any paid ads that I happen run across … mainly just for spite. Well, that and because I feel

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