When Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, watched NASA’s Artemis go to the moon, all she could think about was that this was the most disciplined communications operation she’d ever seen.

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Mayo Clinic has partnered with Microsoft to build an innovative AI model specific to healthcare.

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Meta has made new AI messaging options available to businesses.

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Read about how marketing can get a more involved part in the organization's budgeting process.

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Despite the prevalence of digital marketing, physical marketing remains a viable option.

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Updates to bulk email rules have been announced by Google, Yahoo, and Microsoft.

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While most CMOs claim that AI is a priority for their organization, many also say that their organizational infrastructure and/or budget is insufficient to support the desired level of AI technology.

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Google has made updates to its various Google Ads platforms to improve the AI search process.

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New data from Gartner shows that while consumers like the speed of AI for finding quick answers, they are mistrustful of the information provided by AI.

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With Google's new AI Assistant, AI visibility is becoming measurable.

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Americans are increasingly interested in digital apps and devices to help manage their health and wellness. And they intend to continue using these digital tools into the next decade.

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Building relationships with the finance team and treating them more like a partner rather than a gatekeeper can help with acquiring new products and equipment.

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Because of Snapchat's popularity for finding health and wellness info, this may be an opportunity for marketers to connect with that audience.

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As part of the Health Tech Ecosystem launched by CMS last year, a new slate of health tech tools has been released to aid in data interoperability and patient access to health information.

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With Gen Z becoming attracted to lower-priced streaming ad tiers, there may be an opportunity for marketers to engage this group.

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Is your brand being negatively impacted by AI-generated search results? Read about strategies to counteract it.

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Read about what the staff of Greystone.Net are reading, watching, and listening to.

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A new suite of AI agentic tools from Amazon Web Services (AWS) is available to assist healthcare organizations with freeing up staff from administrative tasks like patient scheduling and medical data summaries.

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If you have noticed changes in your organization’s social media metrics, new data from Buffer can help you understand what’s going on.

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But no matter how many changes come along, marketers would be wise to rely on established principles. Here are five fundamental principles to consider when planning marketing strategies.

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