William “Skip” Hidlay discusses his upcoming presentation at HCIC26 in Orlando, FL, on providing authentic, fact-based content that both consumers and bots find engaging

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Richard Chapman gives a briefing on his upcoming presentation, “From Campaign Optimization to Litigation Exposure: How the Marketing Stack Became a Legal System,” at HCIC26 in Orlando, FL.

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Andrew Chang gives a summary of his upcoming presentation on building trust for hospital CMOs at HCIC26 in Orlando, FL,

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Rich Bracken discusses emotional intelligence and how he brings it to his presentations.

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Jake Poore provides a summary of his upcoming keynote speech at HCIC26 in Orlando, FL, about embracing and working with AI.

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Cliff Boyer discusses AI and his experiences in using it.

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95% of enterprise GenAI initiatives deliver no measurable return. John Davey of Mount Sinai Health System discusses how his organization is working on this.

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Marketing budgets are still skewed toward information, with minimal investment in human signaling. Yet, it’s the human part that most impacts purchasing decisions.

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As of late August 2026, YouTube has changed the way video views are counted.

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Jake Poore, who will be a keynote speaker at HCIC in Orlando in October, gives a sneak peek of his presentation on differentiation strategies in an AI world.

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Read about how AI search is changing healthcare marketing and what organizations need to do to stay relevant.

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LinkedIn offers new tips for getting the most effectiveness from your posts.

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The advent of AI into marketing has made a significant impact on the makeup of marketing teams, yet marketing leaders continue to think of their team in more traditional ways.

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The use of AI discovery has changed how the sales funnel works, especially at the top. Read more about how it works.

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A recent survey from U.S. News & World Report evaluated important factors in how people choose their care options for a new health concern.

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On July 15th, 2026, Greystone.Net celebrates its 30th anniversary. Learn about what has made Greystone successful for three decades.

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When Pamela Landis, senior vice president of digital engagement at Hackensack Meridian Health, watched NASA’s Artemis go to the moon, all she could think about was that this was the most disciplined communications operation she’d ever seen.

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Mayo Clinic has partnered with Microsoft to build an innovative AI model specific to healthcare.

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Meta has made new AI messaging options available to businesses.

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Read about how marketing can get a more involved part in the organization's budgeting process.

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