Negative and positive effects of social media on Gen Z.

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Guidelines for getting the best results with each social media post from Sprout Social.

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Reaching younger groups on social media can be accomplished with micro-communities.

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Social media continues to move into the mainstream of the marketing mix. This won’t change in 2024.

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Although it’s too soon to predict Threads’ eventual success – or failure - here are some things to keep in mind about this new social media platform.

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Is social media dying?

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After the extended Facebook outage of October 4, 2021, it is important to have a plan when social media outages occur. Here are some steps you can take when the next outage occurs.

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TikTok's rapid rise in popularity is beginning to spill over into healthcare.

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TikTok has enjoyed a meteoric rise in popularity over the past couple of years, especially in 2020 as people in lockdown used the platform to entertain themselves, their families and friends. One group, in particular, has been especially drawn to TikTok.

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Reddit is developing its own audio-only feature as competition heats up for Clubhouse.

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Clubhouse, a new player on the social media scene, has potential uses for marketing.

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If you’re responsible for your organization’s social media strategy, how do you keep your social strategy relevant? And how do you maintain your mental health?

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How Henry Ford Health System used Marie Kondo's tidying process to clean up their social media content.

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With the exceptions of Snapchat and Instagram, millennials and Gen Z are moving away from the major social media platforms.

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Does your organization advertise on Facebook? Read about change to its ads format that affects the mobile news feed.

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If your organization has a social media presence – and what organization doesn’t have one these days? – what are you doing to keep your audience engaged?

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As social media platforms develop and mature, they continue to tweak their algorithms. These changes have an impact on organic reach. Organic reach has been declining on all platforms for the past few years as a result. How do you fight this decline?

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How do millennials use and perceive social media? A recent study from TELUS International found out.

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It was non-stop learning at the 22nd annual Greystone.net Healthcare Internet conference in Scottsdale. It was also non-stop tweeting.

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YouTube will soon overtake Facebook as the 2nd most visited site. Learn more about why this is happening.

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