Every day people say great things about your hospital or healthcare system. "They saved my brother's life", "They are some of the nicest people around", "We've had our babies there and it was a great experience". They say it in the grocery store, in church, during poker night, and at the salon. But, rest assured, a few people will say things you

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Over the last week and a half during the Vancouver Olympics, several of my colleagues here at Greystone and I have been held hostage during our lunch hour watching the unique and exciting sport of curling. If you’ve never watched curling, the sport is very similar to shuffleboard on ice, but with a few interesting wrinkles. A thrower from each team

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Our recent study on social media has generated a lot of buzz from healthcare bloggers. The high level of response is really encouraging, and Greystone.Net will continue to do this type of research in the future. There seems to be a tremendous demand from healthcare marketers for information on current industry topics. The goal of our study was n

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According to our just released research, 9 in 10 hospitals or health systems are currently involved to some degree with Social Media. Other key results from the study: • Only one in three hospitals/health systems has a formal Social Media marketing plan. • Hiring and budgeting for Social Media is rare, but starting to happen more and more. • T

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I don’t know if that’s really news, but sometimes you need the data to back up what you know to be true. In this case, a presentation today at Ad:Tech will report the results of a joint study by Performics, the marketing arm of Publicis Groupe's VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Just one glimpse of the resu

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When I was trying to convince doctors at my last place of employment that allowing secure messaging from existing patients was a good idea, I heard more than once that it would be the “end of modern medicine as we know it.” One of our physician champions found a reference that I’ve never been able to relocate that quoted doctors saying the same thi

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With 185 hospitals using one form of social media or another, I’d say healthcare has clearly gotten the message. But I worry a bit about some of what I’m seeing out there. Let’s just say there’s evidence aplenty that while many have dipped their toes in the waters of social media, few have a real plan in place. So here are five signs that being

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