A recent report from Sprout Social shows a divergence of opinion in what marketers choose to post on social media and what consumers want to see.

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Patients want health information and they have many options for getting it. If you provide the information they’re seeking, that can help to connect your organization with patients. Everyone is on social media these days, so what is the best way to get health information to your patients with social media?

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As social media becomes more ingrained into our lives, it takes on greater importance for everyone – especially organizations and brands. When a crisis occurs, social media becomes a big player in communication efforts. How an organization handles a crisis can have a lasting effect on that organization.

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After years of complaints and requests for change, Twitter has finally acquiesced and increased the per-Tweet character minimum to 280. For those of us who have difficulty being concise, this is a godsend. However, how will this affect your Twitter strategy?

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Younger demographic groups are important to all marketing strategies, but don’t forget the older generations. Seniors are using social media, just not in the same way as millennials and Gen X. Marketers have used data from Pew Research Foundation to learn how to engage with seniors on social media.

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There is no escaping the fact that Facebook is a giant – if not the giant – among social media platforms. With almost 2 billion daily users (as of March, 2017), Facebook presents a huge marketing opportunity. Yet, many marketers fail to utilize the platform in a manner that brings about a positive ROI.

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As we move into September, we look forward to autumn and a respite from the summer heat. Sadly, it has been another deadly summer, with children and pets dying or being seriously injured when left in hot vehicles.

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Web users do not like slow-loading web pages, a fact confirmed by a lot of research over recent years. But now, it’s not just web users who don’t like them. Facebook recently announced an algorithm change that will prioritize web pages that load faster in its mobile app.

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Your organization has worked hard on its social media strategy, and you have seen improvement in engagement and interactions. You’d like to do even better, but how?

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A new report finds that social media remains an important factor in business, yet ROI and conversions from social media remain disappointing.

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If you use an iOs or Android app for Facebook, you may have noticed a new icon under certain content from pages that you do not follow. If you see an icon that looks like a rocket ship under an article in your Facebook feed, then you are one of Facebook’s test subjects.

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Welcome to spring! Yes, we finally saw the first day of spring on March 20. For many people, spring brings a sense of renewed purpose: they want to start fresh by cleaning their houses, getting a new wardrobe for warmer weather and getting into outdoor activities.

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If the results of a recent analysis of TV ads shown during Super Bowl LI are any indication, we may soon be bidding adieu to hashtags—at least, for marketing purposes.

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Everybody is on Facebook. And for good reason, as an overwhelming majority of social marketers say that Facebook provides the best ROI among social media platforms. While ROI can vary among industries and brands, it’s still a good bet that Facebook is worth your time. How can you ensure that your efforts will be effective?

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In a recent meeting with a group of tech journalists, Instagram went into specific detail about its algorithm—how their system works and how users benefit.

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If your organization has been using social media for any length of time, you are probably aware of most of the “do’s and don’t’s” for these platforms. But regardless of how well you think you’re doing, are you making any of these mistakes?

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Marketers are continuing to shift ad spend to digital video, according to a new survey from IAB (Interactive Advertising Bureau). And social media platforms stand to benefit from this shift. The IAB survey was completed in March 2018 by 350 brand marketers and media buyers who spend at least $1M annually on media advertising.

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According to a January 2018 survey from Pew Research Center, the most-used social networks by adults overall in the US are YouTube and Facebook. However, when the results are broken down by age group, there are differences.

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Have you ever wanted to save a tweet for future reference, yet save it privately without letting all of Twitter know? Twitter has just rolled out a new “bookmark” function that allows you to do just that.

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Patient and caregiver stories are useful to help other patients, caregivers and providers understand the experiences a patient goes through during a healthcare episode. With its “Experts by Experience” social media series, the Mayo Clinic has upped the stakes for patient stories significantly

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