Just when you think you’ve got your Facebook strategy figured out, they go and make yet another change to the news feed. How will the latest Facebook news feed change affect your organization? And what can you do about it?

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More than likely, your organization has a Twitter presence to some extent or another. Many healthcare organizations are very active with the platform. But even those organizations may not be getting as much out of their efforts as they could. If only there were some tools that could help…

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A recent report on social media research reinforces the effect of personal updates on social media have on purchasing decisions.

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Some of our favorite Tweets from the recent Healthcare Internet Conference in Austin, TX.

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Several people from Greystone.Net attended the 21st Annual Healthcare Marketing & Physician Strategies Summit in Chicago earlier this week. From all reports, the conference was a success – and the weather was fabulous, too! We asked Kathy Divis, Mike Schneider, Farrah Hunt-Thompson and Megan Wellborn for their key takeaways from the conf

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As we glide through the final days of 2015 (we hope you are gliding rather than stumbling), it’s not too late to think about what’s on tap for 2016 as we plan for the soon-to-arrive new year. For the past few months, many articles have been written with predictions of the hottest marketing trends for 2016. Here are a few to consider. Search/S

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It’s getting late in December as we slide down the fast track to 2015. Thanksgiving, Christmas, New Year’s Day – they all fly by so quickly! Along with everything else you’re doing to wind down 2014, you should take a few minutes to consider your social marketing strategy for 2015. Even if you have a social media plan in place, it’s a good idea

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In the first of this series, we talked about how the roles of the CMO and CIO/CTO are converging with (and sometimes into) the role of the Chief Digital Officer (CDO). Now, let’s look at what’s driving this role merger. A primary driver of the emergence of the CDO role is, of course, the move to digital transformation. With the number of mobile

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If you haven’t already signed up for this week’s HCIC: Backstage Pass presentation to be held on Wednesday, June 19th, you’ll want to be sure to sign up today! At 12 noon CDT, Christine Bon, Senior Web Specialist and Jonathan Fine, Director, Web Services at Advocate Health Care in Oak Brook, IL, will speak on the social media topic, "Marketing Phys

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I find myself shm (shaking my head) at hospital executives - even some marketing professionals - who time and again dismiss the value of a Facebook strategy. Sure, I know all the "cons" and all the challenges of developing a robust Facebook approach, but there is one absolute truth about Facebook:  it has viral value.  In fact, a recent Pew Interne

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Free is good, especially when it comes to marketing your hospital or health system. So you jump in with free opportunities to display your brand through social media such as Facebook, LinkedIn, and Twitter; then you start a blog and then all of a sudden, it doesn’t feel so free anymore. In fact, social media-based marketing costs real money. Gra

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What a great group we had for the Webmaster Workshop last week in Chicago!  I thought the food and the service at the Sofitel was fantastic.  The networking and the conversations seemed to be valuable to all and, as usual, it was like drinking through a fire hose as we were trying to take in all of the good ideas and case studies. As you settle

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One of my favorite board games is Stratego. For those not familiar, this is a game that is similar to chess, except in Stratego you don’t know the identity of your opponent’s pieces. The goal in Stratego is to capture your opponent’s flag, and victory requires (according to Wikipedia) “collecting information, planning, and strategic thinking.” M

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This week we went live with two new areas in our Greystone.Net Benchmarking database:   traffic from referring sites, and mobile traffic. Both areas were added based on feedback from participants. After I had a chance to review the preliminary data, two interesting findings jumped out: 1) Mobile traffic to hospital Web sites continues to increas

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To do list: Work on client Web site assessment report Complete Web site grade cards for client Complete client Internet business plan Work on client survey questions Work on client SEO project Follow-up on Healthcare Internet Conference BLOG!!! These are just a FEW of my “to do” list items for one day! I’m sure you too have a lis

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We are pleased to release the conference brochure for the 14th Annual Healthcare Internet Conference, which will be held at Caesars Palace in Las Vegas beginning November 15-17, 2010.  It took a ton of work to get the program in place, but it was also a lot of fun. Download a copy of it from our Web site. We think it is offers a wide and strong var

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As I deliberated on a topic for this week’s blog, I ended up changing my course. I had originally planned to discuss the recent social media privacy issues that have been in the main stream media, and then ran across the article, Social Media Boosts Organ Donors. We all have seen several examples of organizational fund-raising through social med

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Lately I've been thinking quite a lot about transparency in the online world. Transparency is, after all, one of the basic tenets of social media. You must be transparent to remain credible when it comes to social media. That's been taught to all of us as we've jumped into the social media world. When social media first started on the scene, th

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Greystone is pleased to announce the results of our recent survey on hospital/ health system Web budgets. We sent the survey invitation to more than 100 healthcare marketers, and received responses from 65. (please note:  Greystone’s research panel is made up of hospitals or health care systems with at least one FTE dedicated to the Web, and member

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It seems, especially in health care, that we tend to get wrapped up in our day-to-day duties and the brainstorming and creativity of promoting our organizations online gets lost along the way. That’s why I feel it’s important to keep our eyes open in our everyday life and experiences, and draw ideas from places other than competitors and peers heal

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