Since 2011, the Healthcare Internet Hall of Fame (HIHOF) has honored the “best of the best” in our industry. Individuals, organizations, and products have all received recognition from HIHOF. The inductees each year are chosen by a Board of Judges, comprised of a select group of individuals who are chosen to serve two-year terms and are responsi

Last week, I was on site at a client’s, conducting the final meeting of a planning engagement. As we discussed the next course of action, I began thinking about the dramatic increase in healthcare organizations’ Web needs over the past five years since I have been part of the Greystone team. I was reminded of just how far the industry has come in t

The conversation continues about QR codes. According to Mobio™, QR barcode scanning in North America grew 1200% in the last half of last year. Quick response codes already make sense with consumer products for purchase information, competitive pricing information, coupons or discounts, but how are they relevant for healthcare? Relevance is the key

To do list: Work on client Web site assessment report Complete Web site grade cards for client Complete client Internet business plan Work on client survey questions Work on client SEO project Follow-up on Healthcare Internet Conference BLOG!!! These are just a FEW of my “to do” list items for one day! I’m sure you too have a lis

As I deliberated on a topic for this week’s blog, I ended up changing my course. I had originally planned to discuss the recent social media privacy issues that have been in the main stream media, and then ran across the article, Social Media Boosts Organ Donors. We all have seen several examples of organizational fund-raising through social med

It seems, especially in health care, that we tend to get wrapped up in our day-to-day duties and the brainstorming and creativity of promoting our organizations online gets lost along the way. That’s why I feel it’s important to keep our eyes open in our everyday life and experiences, and draw ideas from places other than competitors and peers heal

Do your physicians actively participate on your healthcare organization’s Web site? We all know a Web site can be a powerful tool for our organizations. Unfortunately, getting that message across to certain areas of the healthcare organization can be a difficult task.  Even for those who are lucky enough to be working in a Web savvy environment, fi